The most crucial thing for a non-profit charitable organization is to be able to collect funds in form of donations. In the past it was customary for such organizations to collect donations by using donation boxes placed near billing counters in stores. Other methods included passing a hat around, organizing corporate fund raisers, placing print ads in daily/local newspapers, radio commercials and other such ways. These methods are still in practice for collecting donations; however the funds collected through these means are not substantial. Web donations are the best way of collecting money for charities. An increasing number of non-profit organizations are now using web donations for their charities.
How to Collect Web Donations
Any organization looking for web donations will first require a website. Websites are easy to develop and do not cost a lot of money. There are a number of websites that focus on developing websites for non-profit organizations. These websites can either provide templates on which the organization can build a website or can work with the client to develop a website meeting specific requirements.
Well designed websites are usually SEO optimized which is easily indexed by Yahoo, Bing, Google and other such search engines. Such websites will help develop the complete profile along with the website logo for an organization. These websites are available with advanced options for clients, such as the ability to post audio and videos clips. The website will allow clients of non –profit organizations to blog as well. This can help lead to increased traffic to the site and better donations.
Incorporating Online Donations
The most significant factor linked with a non-profit website is that donations accepted online are directly incorporated into the website. This is in fact essential for non-profit organizations that have online dealings. There are two basic procedures for incorporating payments into a non-profit website –
• Create an account with a bank which will enable payments via debit or credit cards.
• Create an account with the capacity to receive funds via electronic transfer.
Today people lead busy lives and do not have time to go to banks to transfer money. They prefer the mode of electronic transfer as it is quick and easy. Both the methods of accepting funds mentioned above are reliable, safe and offer convenience to visitors to the website. The methods also save a lot of time and are absolutely hassle free. It is in the best interest of the non-profit organization to create these modes of payment for web donations. The non-profit organization can also withdraw money with ease.
In order to make web donations viable donors must be made aware of the possibility available. For this the ‘donate’ button on the website must be placed at the most visible position on the web pages so that it easily catches people’s eyes. This could ensure more donations from people visiting the web pages.
The content of the website also needs to be arousing, so visitors who read it are inspired to make web donations. It is a good idea to create back links and hyper links to the web donation pages as this could increase the amount of traffic on the web pages and a possible increase in web donations